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15 Apr 2024

Continuing the trend of welcoming global artists, the esteemed global superfan platform Weverse today announced its latest addition of multi-platinum singer, producer, and multi-instrumentalist Lauv to its broadening artist community. 

As an artist dedicated to fostering meaningful connections with his fans, Lauv will be able to leverage Weverse as the bridge to his worldwide fanbase. Weverse will offer an immersive experience platform for Lauv’s superfans, allowing them to enjoy a variety of content via community posts, live streams, live chats, and "Fan Letters," all of which were developed to provide the right tools to enable seamless direct-to-fan communication.  

Lauv has rapidly ascended to global prominence through a series of viral hits and his career-defining megahit, “I Like Me Better”, which has been certified RIAA Sextuple Platinum. His 2020 album, ~how i’m feeling~, has featured collaborations with industry luminaries such as BTS and Troye Sivan, contributing to an impressive 10 billion streams and counting.

Lauv said, “I’m so excited to finally be joining Weverse. I’ve been so lucky to have the support of a global fanbase and being able to speak directly to them on Weverse is really special. Watch out for some fun sneak peeks on my Weverse Community.”

Lauv’s official artist community on Weverse will launch at 6PM PT, April 15. 

With artists such as Conan Gray, UMI, thuy, and now Lauv, Weverse has been making waves in the global music industry, securing deals from major labels and announcing strategic collaborations with Universal Music Group (UMG). As a globally widespread platform, Weverse currently embraces over 130 artist communities, with fans active in 245 countries/regions. 

Conan Gray, one of the latest additions to the community, hosted a special Weverse livestream event on April 11, where he unveiled Weverse-exclusive CD and Vinyl for his latest album Found Heaven. Leveraging Weverse’s e-commerce platform, Weverse Shop, Conan Gray ensured that fans could seamlessly purchase his official merchandise in real-time while enjoying the livestream. 

UMI, who also joined Weverse on March 31, has been enthusiastically connecting with her fans through live streams and actively engaging with them via comments on her artist community. Her 2022 debut album Forest in the City achieved worldwide acclaim, culminating in a collaboration with BTS member V on the chart-topping single “wherever u r (ft. V of BTS)” in 2024. 

Joon Choi, President of Weverse Company, stated, “We are preparing to enhance and expand the service to accommodate artists from K-pop to diverse genres and regions - especially in the States. It is an exciting phase as we continue to welcome more artists, transcending musical boundaries.” 

“Weverse is gearing up to unveil forthcoming announcements, heralding the continued arrival of global artists as it evolves into the ultimate superfan platform,” added Choi. 

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