Seoul – August 7, 2025 – Global superfan platform Weverse announced today the official launch of fan communities for two of HYBE Latin America's most ambitious music initiatives: Santos Bravos, a new-generation Latin pop group formed through HYBE’s original artist development project and Pase a la Fama, the Telemundo reality competition searching for the next regional Mexican music band.
Santos Bravos’ Weverse community will officially open later today at 7PM CST (August 7 at 10AM KST) and Pase a la Fama’s community will open on August 12 at 7PM CST (August 13 at 10AM KST), inviting fans worldwide to connect with the members and casts, enjoy exclusive content, and support the artists as they embark on their journey.
SANTOS BRAVOS
Running in parallel to Pase a la Fama but as an entirely separate initiative, Santos Bravos is HYBE Latin America’s first in-house artist development project. The program brings together 16 emerging Latin artists from countries including Mexico, Brazil, Colombia, Venezuela, Argentina, Peru, Spain, and the U.S. Through an intensive bootcamp in Mexico City, five final members will be selected to debut as the next Latin pop group under the HYBE system.
The Santos Bravos journey, blending music, personal transformation, and cultural identity, is being documented through digital-first content and long-form episodes. The cast is mentored by a global creative team led by Kenny Ortega, Johnny Goldstein, RAab Stevenson, and Jaime Escallón.
Fans can now join the Santos Bravos Weverse community to follow the group’s development in real time, access behind-the-scenes footage, get early updates on performances and content drops, and interact directly with the participants.
PASE A LA FAMA
Pase a la Fama is a Sunday night primetime reality series co-produced by Telemundo, Exile Content Studio, and HYBE Latin America. Premiered June 8 on Telemundo, the show features rising talents competing for a $100,000 prize and a recording contract with HYBE Latin America, as they work to form the next big regional Mexican band.
With appearances by music stars Gabito Ballesteros, JOP (Fuerza Regida), and Lupillo Rivera, with a judging panel made up of Ana Bárbara, Adriel Favela, and Horacio Palencia, the series showcases vocal training, live performances, and dramatic eliminations as contestants work to make it to the final group.
Through the official Pase a la Fama community on Weverse, fans can utilize Weverse’s extensive features to access behind-the-scenes clips, contestant posts, livestreams, and bonus content released weekly alongside new episodes.
“Both Santos Bravos and Pase a la Fama reflect HYBE Latin America’s mission to elevate Latin talent and bring powerful stories to global audiences,” said Juan S. Arenas, COO of HYBE Latin America. “Through Weverse, we’re giving fans everywhere a front-row seat to two completely different but equally exciting journeys in Latin music.”
Joon Choi, President of Weverse, stated, “Weverse is glad to have two sensational Latin artist groups on our platform, and we are excited to see how our platform can help them better engage with their global audience.”
“Weverse is open to artists of all genres, and we are dedicated to providing them with the tools to communicate with their fans and to help them expand their fandom globally,” Choi added.
Seoul – August 7, 2025 – Global superfan platform Weverse announced today the official launch of fan communities for two of HYBE Latin America's most ambitious music initiatives: Santos Bravos, a new-generation Latin pop group formed through HYBE’s original artist development project and Pase a la Fama, the Telemundo reality competition searching for the next regional Mexican music band.
Santos Bravos’ Weverse community will officially open later today at 7PM CST (August 7 at 10AM KST) and Pase a la Fama’s community will open on August 12 at 7PM CST (August 13 at 10AM KST), inviting fans worldwide to connect with the members and casts, enjoy exclusive content, and support the artists as they embark on their journey.
SANTOS BRAVOS
Running in parallel to Pase a la Fama but as an entirely separate initiative, Santos Bravos is HYBE Latin America’s first in-house artist development project. The program brings together 16 emerging Latin artists from countries including Mexico, Brazil, Colombia, Venezuela, Argentina, Peru, Spain, and the U.S. Through an intensive bootcamp in Mexico City, five final members will be selected to debut as the next Latin pop group under the HYBE system.
The Santos Bravos journey, blending music, personal transformation, and cultural identity, is being documented through digital-first content and long-form episodes. The cast is mentored by a global creative team led by Kenny Ortega, Johnny Goldstein, RAab Stevenson, and Jaime Escallón.
Fans can now join the Santos Bravos Weverse community to follow the group’s development in real time, access behind-the-scenes footage, get early updates on performances and content drops, and interact directly with the participants.
PASE A LA FAMA
Pase a la Fama is a Sunday night primetime reality series co-produced by Telemundo, Exile Content Studio, and HYBE Latin America. Premiered June 8 on Telemundo, the show features rising talents competing for a $100,000 prize and a recording contract with HYBE Latin America, as they work to form the next big regional Mexican band.
With appearances by music stars Gabito Ballesteros, JOP (Fuerza Regida), and Lupillo Rivera, with a judging panel made up of Ana Bárbara, Adriel Favela, and Horacio Palencia, the series showcases vocal training, live performances, and dramatic eliminations as contestants work to make it to the final group.
Through the official Pase a la Fama community on Weverse, fans can utilize Weverse’s extensive features to access behind-the-scenes clips, contestant posts, livestreams, and bonus content released weekly alongside new episodes.
“Both Santos Bravos and Pase a la Fama reflect HYBE Latin America’s mission to elevate Latin talent and bring powerful stories to global audiences,” said Juan S. Arenas, COO of HYBE Latin America. “Through Weverse, we’re giving fans everywhere a front-row seat to two completely different but equally exciting journeys in Latin music.”
Joon Choi, President of Weverse, stated, “Weverse is glad to have two sensational Latin artist groups on our platform, and we are excited to see how our platform can help them better engage with their global audience.”
“Weverse is open to artists of all genres, and we are dedicated to providing them with the tools to communicate with their fans and to help them expand their fandom globally,” Choi added.